Released On This Day: How Hitchcock Marketed ‘Psycho’


Released on this day back in 1960, Alfred Hitchcock’s Psycho broke new ground not only in the development of film’s narrative structure but also in how a film is marketed.

Hitchcock’s direction exceeded far beyond the editing room and into the movie theaters where Psycho was shown.  More specifically, each theater was given precise instructions on how to screen his film, from box office procedures to crowd control, changing the way moviegoers experienced their beloved pastime.

These innovations might have been shocking to theater patrons but they proved potent resulting in plenty of buzz and massive box office receipts.

Watch this awesome clip that explains his revolutionary process:


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